About the Campaign

In past campaigns, our team focused on product drops, the brand's history and a profile of Brunello Cucinelli himself. For this campaign, the team at Brunello Cucinelli wanted to highlight the fashion designer’s youngest daughter, Carolina, and her new branding initiative called “Be Your Change”. The campaign features “friends” of the brand who inspire change through their talent and voice. Carolina searched for personalities and selected her own contemporary heroes, featuring them in intimate videos for the brand website. Previous ambassadors include the boxer Ramla Ali, the figure skater Elladj Baldé, the freestyle skier Eileen Gu, the fashion editor Sarah Harris, the musician Alexander Romanovsky and the entrepreneur Wendy Yu. The newest “Be Your Change” addition is the English writer and model Yrsa Daley-Ward.

Full long-form branded article can be found here.