About the Campaign

In 2021, CHANEL No. 5 celebrated its 100th anniversary and commemorated the historic moment with a 123 piece collection, the “Collection No.5, which included a singular necklace just as captivating as the fragrance. In a cross-platform program, our team explored how the 55.55 necklace embodied the legendary mystique of the No.5 fragrance, and the entire CHANEL brand.

Full long-form branded article can be found here.