About the Campaign

Delta came to The Times to drive awareness of the ease, convenience, benefits, and aspirational quality of SkyMiles, while also driving NYT readers to learn more and sign up on Delta's site. With the primary KPI focus being CTR, our team took an innovative approach to customizing our native ad canvas, resulting in a memorable and immersive ad unit that playfully displayed clever messaging about the many benefits of Delta’s SkyMiles program.