About the Campaign

Through a cross-platform program which included a long-form branded article, custom print ad and custom audio spots, The New York Times partnered with Dignity Memorial to inspire our audience to see the importance of planning for one’s afterlife care. From the editorial to the visuals, our executions approached this conversation with an empathetic tone, reframing how society perceives death by showcasing how afterlife care is a key part of welcoming death as a final dimension of life.

Full long-form branded article can be found here.